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**Hendrick’s Unique Journey: A Young Athlete Forges His Own Path**
Hendrick stands out uniquely among contemporary players. He recently turned down offers from giants like Nike, Adidas and Puma, opting to sign with New Balance. This move, bold and extremely rare for a professional athlete, contrasts with most who seek lucrative contracts with renowned brands.
The Beginning of the Saga at 11 Years
Hendrick’s journey began at age 11, when he signed his first contract with Nike. However, upon turning 14 and faced with a renewal proposal from Nike, he decided to take a risk, refusing the offer from the American giant. Few knew that this was part of a brilliant plan carefully prepared by the young athlete.
The Strategic Choice
At 17 years old, Hendrick became one of the most talked about young prospects on the football scene. His transfer to Real Madrid marked the second biggest in the history of Brazilian football. The sports giants turned their attention to Hendrick, and here comes the genius plan.
A Strategy Beyond Money
While other brands offered lucrative contracts, Hendrick and his family didn’t prioritize money. They chose the New Balance proposal, which offered a lower financial value. The reason was clear: Hendrick would become the face and main star of a racing-focused brand. Furthermore, New Balance was the only one to offer a 4-year contract, while competitors offered 8 and 10 year options.
The New Face of New Balance
Hendrick will become the brand’s biggest star on the football scene, boosting New Balance during the negotiation process. The brand plans to develop an exclusive line of products signed by the star, including football boots, casual sneakers and clothing.
Challenge for the Giants: Adidas and Nike
Over the last 15 years, the football market has been dominated by Adidas and Nike, associated with Messi and Cristiano Ronaldo, respectively. New Balance’s selection of Hendrick represented a challenge for these giants.
The Construction of Hendrick’s Identity
The team responsible for Hendrick’s image demonstrated high competence in constructing a narrative that differentiates him from other players. His discreet dress, simple haircut and lack of tattoos contribute to creating a unique identity.
The Challenge in the New Phase with Real Madrid
At Real Madrid, they have complete confidence in the young jewel. Hendrick, at 18 years old, is expected to arrive at the club in July 2024, marking a new phase in his career.
Your Opinion Matters!
Do you believe that Hendrick made the right decision by refusing proposals from big companies to associate with a less recognized brand in football? Share your opinion in the comments, leave your like to support our content, subscribe to the channel and turn on notifications so you don’t miss new videos. A big hug and until the next chapter of this unique journey!
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